{"id":2394,"date":"2025-07-25T09:09:34","date_gmt":"2025-07-25T02:09:34","guid":{"rendered":"https:\/\/wtcconnect.net\/?p=2394"},"modified":"2025-07-28T09:10:20","modified_gmt":"2025-07-28T02:10:20","slug":"made-in-vietnam-global-ecommerce-export","status":"publish","type":"post","link":"https:\/\/wtcconnect.net\/en\/made-in-vietnam-global-ecommerce-export\/","title":{"rendered":"MADE-IN-VIETNAM GOES GLOBAL: BOOSTING EXPORTS THROUGH E-COMMERCE"},"content":{"rendered":"

On the morning of July 23, at the conference titled \u201cAccelerating Exports: Elevating Vietnamese Brands to the Global Stage\u201d, the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade, in collaboration with Amazon Global Selling Vietnam, officially announced a a three-year strategic partnership and launched the ‘V-Brands Go Global with Amazon’ initiative.\u00a0The goal: to position Made-in-Vietnam as a symbol of global quality and innovation.<\/span><\/p>\n

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CROSS-BORDER E-COMMERCE: A NEW DRIVER FOR NATIONAL TRADE STRATEGY<\/span><\/h3>\n

The partnership aims to support 1,000 Vietnamese businesses and 30 national brands in expanding into global markets. A three-year initiative, titled \u201cV-Brands Go Global with Amazon,\u201d was also launched, focusing on accelerating digital transformation, brand development, and building a robust e-commerce export ecosystem.<\/span><\/p>\n

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Mr. Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency (Photo: Kim Dung)<\/span><\/p>\n

Speaking at the opening ceremony, Mr. Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency, emphasized\u00a0 that d<\/span>igital transformation is no longer an option \u2014 it is a prerequisite for Vietnamese enterprises to enhance competitiveness and achieve sustainable development in international markets.<\/span><\/p>\n

Mr. Larry Hu, General Manager of Amazon Global Selling Southeast Asia, highlighted that Vietnam is entering a transformative era of digital trade and <\/span>Amazon remains committed to empowering Vietnamese businesses to innovate, digitize operations, and reach consumers worldwide.<\/span><\/p>\n

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AMAZON \u2013 A GATEWAY FOR VIETNAMESE BRANDS TO THE WORLD<\/span><\/h3>\n

Today, over 60% of products sold on Amazon come from third-party sellers, including thousands of Vietnamese companies. In just five years, Vietnamese product listings on Amazon have grown by over 300%, demonstrating the country\u2019s strong potential in global e-commerce.<\/span><\/p>\n

Ms. Le Thi Duyen, CEO of eHerbal \u2014 a Vietnamese health and wellness brand shared w<\/span>e are proud to harness the essence of Vietnam\u2019s natural ingredients, combining them with modern technology to create high-quality products. With Amazon\u2019s support, eHerbal has successfully built a distinctive brand identity that meets global standards and earns trust from international consumers.<\/span><\/p>\n

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STRATEGIC PRIORITIES FOR 2025: ECOSYSTEM, LOGISTICS & DIGITIZATION<\/span><\/h3>\n

In 2025, Amazon Global Selling Vietnam will focus on four strategic priorities:<\/span><\/p>\n