{"id":4847,"date":"2025-10-29T09:23:52","date_gmt":"2025-10-29T02:23:52","guid":{"rendered":"https:\/\/wtcconnect.net\/?p=4847"},"modified":"2025-10-30T09:28:07","modified_gmt":"2025-10-30T02:28:07","slug":"domestic-trade-needs-a-comprehensive-transformation-to-embrace-the-era-of-sustainable-development","status":"publish","type":"post","link":"https:\/\/wtcconnect.net\/en\/domestic-trade-needs-a-comprehensive-transformation-to-embrace-the-era-of-sustainable-development\/","title":{"rendered":"DOMESTIC TRADE NEEDS A COMPREHENSIVE TRANSFORMATION TO EMBRACE THE ERA OF SUSTAINABLE DEVELOPMENT"},"content":{"rendered":"

On the afternoon of October 28, within the framework of the First Autumn Fair 2025, the Department of Domestic Market Management and Development (Ministry of Industry and Trade) organized the \u201cForum on Domestic Trade Development Policy.\u201d The event served as a platform for policymakers, experts, and enterprises to discuss directions and solutions to enhance the efficiency of domestic trade in the new context, aiming toward sustainability and adaptability amid global uncertainties.<\/span><\/p>\n

In his remarks at the forum, Mr. B\u00f9i Nguy\u1ec5n Anh Tu\u1ea5n, Deputy Director General of the Department of Domestic Market Management and Development, emphasized: \u201cAmid the world\u2019s growing instability, domestic demand remains the driving force that helps Vietnam sustain economic growth, ensure social welfare, and strengthen consumer confidence.\u201d He underlined that domestic trade not only acts as a key growth engine but also provides the foundation for the Vietnamese economy to adapt and thrive amid global market fluctuations.<\/span><\/p>\n

CONSUMER TRENDS UNDERGO SIGNIFICANT TRANSFORMATION<\/span><\/h3>\n

According to the Vietnam Retailers Association, Vietnam\u2019s modern trade infrastructure has witnessed rapid and robust development. The country currently has around 1,270 supermarkets, 270 shopping malls, and nearly 250,000 convenience stores operating nationwide. The proportion of retail sales through modern distribution channels now accounts for over 40% of total retail revenue and continues to rise each year, reaffirming the inevitable trend toward a modern and civilized retail ecosystem.<\/span><\/p>\n

Economic experts forecast that during the 2025\u20132030 period, Vietnam could maintain an average GDP growth rate of around 8% per year, which would drive the total retail sales of goods and service revenues to grow by more than 12% annually. These projections reflect the strong vitality of the domestic market as it deepens integration into the global economy.<\/span><\/p>\n

Along with economic growth, Vietnamese consumer behavior has undergone major shifts. Consumers are increasingly prioritizing high-quality, health-safe, environmentally friendly products with clear origins and trustworthy brands. Many are willing to pay a premium for products that align with sustainable consumption values.<\/span><\/p>\n

A PwC Vietnam survey revealed that 74% of Vietnamese consumers are willing to pay up to 20% more for products made from recycled or sustainable materials. This demonstrates that green and sustainable consumption is no longer a passing trend but a defining standard in modern consumer culture.<\/span><\/p>\n

This shift is evident across multiple product categories:<\/span><\/p>\n