HOW CAN VIETNAMESE SMALL BUSINESSES SELL TO THE WORLD?

Alibaba.com, in collaboration with VCCI, launches the free Ali-Edu training program to empower Vietnamese SMEs to embrace cross-border e-commerce and expand exports worldwide.

FREE TRAINING FOR ONLINE EXPORT

Starting October 1, B2B e-commerce platform Alibaba.com and the Vietnam Chamber of Commerce and Industry (VCCI) will host a free online training series called Ali-Edu, designed specifically for Vietnamese small and medium-sized enterprises (SMEs).

According to Young Liu, Country Director of Alibaba.com Vietnam, the program offers a step-by-step, 8-module roadmap covering: market analysis, resource preparation, customer acquisition, contract negotiation, logistics, and customs procedures.

Each one-hour online session combines digital tools, market insights, and real-world practices, featuring interactive Q&A with export specialist Dr. Le Sai Gon, helping SMEs to:

• Understand international market dynamics.

• Attract high-quality global buyers.

• Gain confidence in starting their digital export journey.

Hoang Quang Phong, Vice Chairman of VCCI, emphasized that in today’s volatile global trade environment, cross-border e-commerce—especially B2B—offers a highly effective pathway for Vietnamese products to reach international markets. He affirmed that VCCI will continue supporting SMEs in enhancing their global competitiveness.

TAKING VIETNAMESE PRODUCTS GLOBAL

Success stories show the potential of digital export:

• Duy Phat Company (B2B, metal furniture manufacturer):

  • Began selling on Alibaba.com in December 2023.

  • Within 4 months, secured a USD 30,000 order from the U.S. and attracted 80 new buyers from Europe and the Americas.

  • Currently expanding its online storefronts to diversify products and strengthen export channels.

• Erosska (Vietnamese footwear brand, B2C via Shopee):

  • Joined Shopee’s global selling program in 2021, exporting to Malaysia, Singapore, the Philippines, and Thailand.

  • In June 2025, Shopee launched the “Full Control Export Program,” giving brands autonomy over pricing, inventory, and consumer strategies in each market.

  • Just two months later, Erosska’s revenue in Malaysia grew by 10%.

OPPORTUNITIES FOR VIETNAMESE SMEs

By leveraging platforms like Alibaba.com (B2B) and Shopee, Lazada, Amazon (B2C), Vietnamese small businesses can:

• Reduce costs compared to traditional export channels.

• Directly access international buyers without intermediaries.

• Leverage digital tools and AI for market analysis, operations, and order protection.

As the global cross-border e-commerce market reaches hundreds of billions of USD, digital trade is becoming a strategic pathway for Vietnamese products to expand their reach and strengthen their position on the world trade map.