MADE-IN-VIETNAM GOES GLOBAL: BOOSTING EXPORTS THROUGH E-COMMERCE

On the morning of July 23, at the conference titled “Accelerating Exports: Elevating Vietnamese Brands to the Global Stage”, the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade, in collaboration with Amazon Global Selling Vietnam, officially announced a a three-year strategic partnership and launched the ‘V-Brands Go Global with Amazon’ initiative. The goal: to position Made-in-Vietnam as a symbol of global quality and innovation.

CROSS-BORDER E-COMMERCE: A NEW DRIVER FOR NATIONAL TRADE STRATEGY

The partnership aims to support 1,000 Vietnamese businesses and 30 national brands in expanding into global markets. A three-year initiative, titled “V-Brands Go Global with Amazon,” was also launched, focusing on accelerating digital transformation, brand development, and building a robust e-commerce export ecosystem.

Mr. Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency (Photo: Kim Dung)

Speaking at the opening ceremony, Mr. Vu Ba Phu, Director General of the Vietnam Trade Promotion Agency, emphasized  that digital transformation is no longer an option — it is a prerequisite for Vietnamese enterprises to enhance competitiveness and achieve sustainable development in international markets.

Mr. Larry Hu, General Manager of Amazon Global Selling Southeast Asia, highlighted that Vietnam is entering a transformative era of digital trade and Amazon remains committed to empowering Vietnamese businesses to innovate, digitize operations, and reach consumers worldwide.

AMAZON – A GATEWAY FOR VIETNAMESE BRANDS TO THE WORLD

Today, over 60% of products sold on Amazon come from third-party sellers, including thousands of Vietnamese companies. In just five years, Vietnamese product listings on Amazon have grown by over 300%, demonstrating the country’s strong potential in global e-commerce.

Ms. Le Thi Duyen, CEO of eHerbal — a Vietnamese health and wellness brand shared we are proud to harness the essence of Vietnam’s natural ingredients, combining them with modern technology to create high-quality products. With Amazon’s support, eHerbal has successfully built a distinctive brand identity that meets global standards and earns trust from international consumers.

STRATEGIC PRIORITIES FOR 2025: ECOSYSTEM, LOGISTICS & DIGITIZATION

In 2025, Amazon Global Selling Vietnam will focus on four strategic priorities:

• Empower Vietnamese manufacturers to embrace cross-border e-commerce.

• Build a sustainable industry ecosystem by collaborating with strategic industrial clusters and localities.

• Strengthen logistics capacity to support efficient global deliveries.

• Provide training and capacity-building for global selling success.

In addition, Amazon plans to support key industrial clusters, including high-tech and textile hubs in Northern Vietnam — leveraging the region’s strengths in semiconductors, ICT infrastructure, and manufacturing — and agricultural and manufacturing zones in the South, known for furniture, electronics, and specialty produce.

This synergy between traditional production advantages and modern digital infrastructure provides the foundation for Vietnamese brands to scale globally.

The conference marks a pivotal step in the ongoing collaboration between Vietrade and Amazon, opening a new era of development for Vietnamese brands. Under the vision of “Made-in-Vietnam – A Global Symbol of Quality”, Vietnamese enterprises now stand at the threshold of a golden opportunity to establish their presence on the international e-commerce map.

Source: Vietnamnews